Highlights

Helping managers to support productivity to grow GBP by 1%

Transforming employee engagement and empowering manager's to be more effective. In the midst of the current permacrisis, line managers play a vitally important role to make sure employees are motivated, supported and have a sense of purpose.

Who's involved

Notion STAR®

Dominic and Laura Ashley-Timms are the co-creators of the STAR® model (2010) and the multi-award-winning STAR® Manager programme. They are the co-founders of Notion, a performance improvement consultancy established in 2000. With a team of experts, the company has won a string of awards for innovation, learning design and academic partnerships and has been recognised for its work with FTSE and Fortune 500 clients by Personnel Today magazine for the industry’s prestigious Learning and Development Supplier of the Year award in 2021. 

Dominic Ashley-Timms


Dominic is the CEO of Notion, and a graduate Ergonomist with an EMBA from IMD (Lausanne). After a top-tier consulting career running multi-million-dollar change programmes and training leaders in 37 countries, Dominic now applies his passion for human-centred design to learning and behaviour change.

He has helped clients improve commercial performance with programmes that regularly generate many hundreds x ROI while delivering sustainable changes in culture. Dominic’s global career has given him some deep insights into the levers of change that make the most difference. Unlike other suppliers in the development industry, he has been willing to subject Notion’s core approaches to the dispassionate and unblinking gaze of academic scrutiny. 

Laura Ashley-Timms


Laura is the COO at Notion and is recognised as one of the UK’s top Executive Coaches. She is an expert and thought leader on how to leverage Operational Coaching™ behaviours across organisations to drive commercial results and improve productivity and engagement levels.

Laura learned about the power of coaching from her early childhood career in international sports and began coaching others by the time she entered Oriel College, Oxford (as one of the first females to that college). She gained not only an MA (Oxon), but also an ‘extraordinary full blue’.

With over 30 years of international business experience, living and working in the USA, Europe and Asia (and a decade of that spent in the retail sector), Laura has a strong focus on pragmatism and results. She is the architect of many of Notion’s Client programmes and is responsible for the outstanding quality of engagements.

Testimonials

We are delighted to have partnered with APMG. The company is renowned internationally for their high standards of accreditation and the quality of their portfolio, and share our values for excellence and innovation.

Laura Ashley-Timms Portrait Picture
Laura Ashley-Timms

The results

Helping managers to focus on people

Richard Pharro, CEO of APMG International, is calling for a fundamental change to people management best practices and believes a new programme developed in the UK will soon be to people management what Agile is to project management.

STAR® Manager, a programme developed by performance improvement consultancy, Notion, has been proven in research by London School of Economics and Political Science to deliver statistically significant improvements in engagement, productivity and capability within as little as six months.

The co-creators of STAR® Manager, Laura Ashley-Timms and Dominic Ashley-Timms are on a mission to transform 1 million STAR® managers by 2025 to help unlock £110bn for the UK economy wrought through improvements in the standard of our leadership and management that sees us currently lagging behind the rest of the G7.

To support their ambition, they have partnered with APMG, an independent Accreditation Body and global leader for best practice solutions, meaning the programme will be recognised globally as a standard for people management.

Having worked with companies such as Royal Mail, Sainsbury’s and National Express, the effectiveness of STAR® which embeds an enquiry-led approach to management, highlights the problems with current ‘command and control’ practices in the UK.

 

CEO Richard Pharro, said:

‘The recent state of permacrisis means organisations are at a critical point. They need to find effective, sustainable and personable solutions for challenges such as financial stability, productivity and employee engagement quickly and with a demonstrable return on investment.

Notion’s STAR® Manager programme has the potential to be to people management what agile is to project management'

The brilliance of the programme lies in the fact it can be used impactfully by anybody. And as demonstrated by the research and case studies, when there are STAR® managers in your organisation, everybody is working to their best potential because they are actively encouraged to ask powerful questions to find the answers resulting in significant improvement in business performance.

On the current state of management, Richard added: ‘The world of work has changed forever as a result of the global pandemic. With a more diverse and distributed workforce, it’s hard to see how current command and control management techniques can be sustained or be effective, especially over tools such as Zoom.

Managers need to have more trust and belief in the people around them. They need to provide their team with the space and support they require  to develop their own solutions to workplace problems. By enabling autonomy, you increase a sense of purpose. And the best way to do this is by asking powerful questions, as demonstrated by STAR®.

By moving away from command and control and ultimately micromanagement, managers can focus on the people and projects that are able to deliver a real difference to an organisation. STAR® is the management tool for the distributed workforce.’

Laura Ashley-Timms, CEO of Notion, co-creator of STAR® and co-author of The Answer is a Question, said:

“We are delighted to have partnered with APMG. The company is renowned internationally for their high standards of accreditation and the quality of their portfolio, and share our values for excellence and innovation.

Our ambition is to transform 1 million STAR® managers by 2025 and this partnership will catapult us towards that goal by enabling access to the training through APMG’s established global network of best-in-class training partners allowing anyone to become a certified STAR® manager.

In the absence of common practice, we want our proven ideas and approaches to positively impact line management capability in the same way that Agile did for project management. We’re confident that together with APMG we can make that happen.”