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The most effective single marketing
tool for generating qualified prospects in the business
to business environment today is the telephone. Used
in a precise, structured way, telephone prospecting
creates not only qualified prospects for your sales
force, but also builds you a database for an on-going
prospect/customer relationship building program.
Used in conjunction with the direct marketing tools
outlined earlier or the online tools described further
in this document and you have a sure-fire program
to fill the sales pipeline!
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program will include: |
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Caller training |
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Call Profile/Questionnaire
development (scripting) |
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Database programming to match the
Call Profile/Questionnaire |
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Calling time |
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Telecom costs |
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Daily prospect/leads emails to you |
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Regular reporting |
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Database conversion to your
system |
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Lead Follow-up Tracking and Reporting (closed-loop
analysis) |
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It is always challenging to track the results
of the leads generated by a good prospecting
program. We offer a program to follow-up all
leads generated and determine the status of
the lead/sale for you. We then produce an analysis
so you can see the results of your prospecting
dollars. This program requires an additional
fee that can be determined for each of the above
programs on a case-by-case basis. |
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