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›› APMG Home ›› Turn-key and Lead Generation Programs›› Telephone Prospecting
Telephone Prospecting
The most effective single marketing tool for generating qualified prospects in the business to business environment today is the telephone. Used in a precise, structured way, telephone prospecting creates not only qualified prospects for your sales force, but also builds you a database for an on-going prospect/customer relationship building program.

Used in conjunction with the direct marketing tools outlined earlier or the online tools described further in this document and you have a sure-fire program to fill the sales pipeline!

Your program will include:
• Caller training • Call Profile/Questionnaire
  development (scripting)
• Database programming to match the
  Call Profile/Questionnaire
• Calling time
• Telecom costs • Daily prospect/leads emails to you
• Regular reporting • Database conversion to your
  system
Lead Follow-up Tracking and Reporting (closed-loop analysis)
It is always challenging to track the results of the leads generated by a good prospecting program. We offer a program to follow-up all leads generated and determine the status of the lead/sale for you. We then produce an analysis so you can see the results of your prospecting dollars. This program requires an additional fee that can be determined for each of the above programs on a case-by-case basis.
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