Planning and Goal-Setting
We work with your marketing and sales team to develop
programs that help your sales organization meet
their revenue objectives.
Telephone Prospecting & Lead-Generation
telephone surveying enables us to determine your
best contact within the company and qualify that
contact so your sales channel is working with
"sales ready" prospects.
Just having a Web site isn't enough. We make your
Web site work for you. If you don't have one, we'll
create it for you, if you do we'll enhance it.
Direct Electronic & Postal Mail
We will create an attention-getting mail package
that incorporates a strong offer to create immediacy.
Add the research to acquire qualified mailing lists,
and obtain the best postal rates,
& Trade Show Attendance Generation
We develop complete programs to drive attendance
to your seminar and/or booth. Using multiple media
and frequency we can help you get the audience you
desire. We also provide complete Registration Services.
Development & Management
Critical to any targeted marketing program is the
marketing database. We help design the most efficient
database, add the marketing information, clean the
data, and then maintain it for you. You get a system
where you/we track the results of your campaigns to
see what lists are working, what offers are most effective,
what products generate more interest, and what markets
are the most responsive.
Our call center is capable of handling the telephone
responses from your targeted marketing campaigns,
gathering the necessary lead qualification information,
tracking the response to what program generated the
call and forwarding the lead directly to you.
Tracking & Management
Whether gained by phone, electronic mail, fax, or
business reply card, we distribute the leads wherever
you need them to go, then generate the reports necessary
for your subsequent action.
After the show, we will call those people who left
their name at your booth or suite and qualify them
for the correct level of sales follow-up.
Strategy and Execution
Our creative strategies are carefully aligned with
your set of marketing goals and tactics to produce
a high impact message with high impact results.
We'll write, design, and place advertisements that
produce a measurable response for you.
We use the mail, the Internet and the phone to gain
valuable customer insights and feedback for you.